PRESS RELEASE

Trollbeads US welcomes Michael J. Belleveau


August 26, 2011-  Michael J. Belleveau, former President and Chief Executive Offer at Baccarat Inc. has been named Chief Executive Officer at Trollbeads United States, the original bead and bracelet company since 1976. Belleveau will officially start at Trollbeads on September 19th, 2011. 

Belleveau, a well-respected executive, headed Baccarat Inc. for 8 years before stepping down earlier this week. During his career, he has held increasingly responsible positions in the Swiss watch and luxury tableware arenas, including sales and general management posts with Cartier, Victorinox/Swiss Army and Bulgari. 

His credentials have been built upon leveraging opportunities for sustainable growth through strong relationships with trade partners, unity and strength of his internal team as well as the creation of a coherent and realistic business plan.

About Trollbeads, the Original Charm Bracelet since 1976

The company behind Trollbeads is Lise Aagaard Copenhagen. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories made from the highest quality raw materials including sterling silver, 18 carat gold, Italian glass, natural pearls and precious stones.

Trollbeads started life as 'Troldekugler' in 1976 in a small jeweler's store in Copenhagen, Denmark. The company is owned and operated by a very imaginative and creative family. The first quirky little beads were designed by silversmith Søren Nielsen, Lise Aagaard's brother; until 2000 every design came from a family member. Troll fever has spread rapidly throughout the world and today Trollbeads can be found in more than 50 countries. The Troll Family has grown to include almost 50 internationally recognized designers and over 600 beads - each with a unique design and story.

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