In January 2009 we asked our retailers all over the world to distribute around their neighbourhood, 5-10 Smiley pictures with a smiley bead attached and a wish that, whoever found it, would bring a smile into their own or somebody else's lives. On the note was a website address and finders were encouraged to go there and write about how they found or were given the bead. More than 3,000 people from 32 different countries told us their personal smiley story.
For those of you who haven't followed the event on a daily basis, you can go to www.foundabead.com and read some of the stories… These beads are not and have never been for sale! This was solely a onetime event.
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