Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.
Found a Bead
"Found a Bead" is an example of an event, that was extremely successful. In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiley beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.
More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiley beads.
I CAUGHT SIGHT OF SOMETHINGGOLD AND I KNEW AT ONCE WHATIT WAS - EVEN THOUGH I HAD NOIDEA HOW A BEAD COULD HAVEENDED UP THERE - I SCREAMEDAND SCREAMED, WITH TEARSRUNNING DOWN MY CHEEKS
Donna Marshall-Marks,Found a Bead participant.
People's Bead
The most popular event to date has been the "People's Bead" event. Trollbeads receives suggestions for new designs every day, and some of these ideas are very beautiful and innovative. That is why an event has been created, which lets Trollbeads friends have the opportunity to become a real bead designer.
Everyone who wants to participate can submit their design ideas to the trollbeadsuniverse.com website. 10 finalists are then selected for other people to vote for and name a winner. The winning design is then put into production and becomes part of the following collection. In 2010 this event generated over 6,000 entries from all over the world. The ideas range from the innovative, to the beautifully creative or just fun.
World Tour
Through our World Tour collections we have 'visited' a wide range of countries where local retailers together with Trollbeads friends introduce four new beads exploring the history, culture, and charming quirks of that corner of the globe. We are often told how friends of Trollbeads from one part of the world get in touch with friends from another part of the world to swap World Tour beads - only because they have the connection to the brand in common. This creates new, intercultural friendships and perhaps an interest for another country's culture, norms, and history.