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Big Earth was a collaborative design between Nicolas Aagaard and his grandfather Svend. It came to life in 2000 the same year that the Trollbeads 'bead on bracelet' concept was copied for the first time.
The advertisement below was created in light of this and ran in a trade magazine directed at goldsmiths and jewellery retailers in Denmark, who wanted to offer the original product.
The text reads:
Søren discovered it and still conjures up new designs. Jens and Svend deliver the most. Lise has turned it into a success and, together with Christel and Trine, designs the most popular ones...
Niki - he got his grandfather to make his!
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