Cliché Noe is Familiar, yet Fresh. We translate this into an unique shopping experience, telling the stories of our products and participating in our community, thereby giving back, we hope, what we receive in turn.
Our brand promises an original and well-stocked shopping location, in our uniquely San Francisco neighborhood: Noe Valley. The in-store experience combined with a high level of customer service, including personal shopping, (if we don't have it we will find it for you), sourcing vendors that recognize fair-trade principles, and preferably, choosing companies with products that originate in California or the United States, insures gifts you can trust to delight for all occasions and everyday personal rewards.